Blondes v Brunettes homepage photo 2013

About RivALZ

Alzheimer's Association RivALZ is a volunteer-driven event that engages young professionals in friendly but fierce flag football games around the country. As part of the competition, teams are organized around age-old rivalries — East vs. West, Blondes vs. Brunettes, City vs. Suburbs — that inspire fundraising, awareness and action in the fight against Alzheimer's disease.

RivALZ began in the fall of 2005 as Blondes vs. Brunettes, a flag football event founded by a group of professional women: Sara Abbott, Andrea Rodgers, Kristyn Noeth, Kate Stukenberg and Meredith Riddle Chastang. The founders, who each have a personal connection to Alzheimer's, designed the event to drive awareness among a younger audience while raising funds for the Alzheimer's Association. Since the inaugural game in Washington, D.C., the event has grown to more than 40 cities, raising more than $13 million and bringing thousands of new supporters to the cause.

In 2014, to accommodate nationwide growth, "Blondes vs. Brunettes" grew into "RivALZ," empowering participants to choose the rivalry around which to organize their teams. The funds raised through RivALZ continue to benefit the care, support and research efforts of the Alzheimer's Association.

About the Spring RivALZ Challenge

Although the ongoing COVID-19 pandemic has intercepted our plans for a regular spring season, the rivalry is still in play. Until we can be back on the field together safely, join us for the RivALZ Spring Challenge, a fundraising and fitness competition between teams across the country.

Play to win by raising the most money and logging the most active hours. Be sure to track your progress using the RivALZ app — and watch your name rise to the top of the nationwide leaderboard!

Participating is easy:

  1. Register and join your team.
  2. Download the RivALZ mobile app and enable activity tracking through Strava, Apple Health or Google Fit.
  3. Get active for the cause — whether you like running, strength training, barre or bootcamp, make sure to track your hours in motion.
  4. Use the app to raise funds and awareness for the Alzheimer's Association. Send messages asking for donations and recruiting new team members.

Every dollar you raise through the RivALZ Spring Challenge allows the Alzheimer's Association to provide 24/7 care and support while accelerating critical research. Families facing Alzheimer's and all other dementia need us now more than ever — and with your help, we can be there for them.