Alzheimer's Association® RivALZ is a volunteer-driven event that engages young professional women in friendly but fierce flag football games around the country. As part of the competition, teams are organized around rivalries — such as East vs. West or City vs. Suburbs — that inspire fundraising, awareness and action in the fight against Alzheimer's disease.
RivALZ began in the fall of 2005 as Blondes vs. Brunettes®, a flag football event founded by a group of young professionals: Sara Abbott, Andrea Rodgers, Kristyn Noeth, Kate Stukenberg and Meredith Riddle Chastang. The founders, who each have a personal connection to Alzheimer's, designed the event to drive awareness among a younger audience while raising funds for the Alzheimer's Association. Since the inaugural game in Washington, D.C., the event has grown to more than 50 cities, raising more than $16 million and bringing thousands of new supporters to the cause.
In 2014, to accommodate nationwide growth, "Blondes vs. Brunettes" grew into "RivALZ," empowering participants to choose the rivalry around which to organize their teams. The funds raised through RivALZ continue to benefit the care, support and research efforts of the Alzheimer's Association.