2024 The Longest Day - Bankers Life Forget-Me-Not Days


To advance critically needed research and provide care and support, each participant is asked to raise funds for the Alzheimer’s Association through their activity.

As a participant in The Longest Day, you will be provided with a fundraising webpage and tips and tools to help you reach your fundraising goal, including:

Participant Kit

Not sure how to turn your activity into a fundraiser? This kit will help get you started.

Facebook Fundraiser

Once you register, you can create a Facebook Fundraiser and reach everyone in your network.

Mobile App

Send text messages, check your progress or deposit check donations from your mobile device.

Posters & Flyers

Get your work, school or gym to support your fundraising efforts.

Email Templates

Copy and send messages to everyone in your contacts list.

Online Community

Connect with other participants to share ideas and get inspired.

Watch and Be Inspired

Start fundraising early and you’ll make an even greater difference in the fight against Alzheimer’s. The Longest Day staff and volunteers will be there every step of the way with tools, tips and coaching. Together, the strength of our light will outshine the darkness of Alzheimer's.