2024 The Longest Day - Bankers Life Forget-Me-Not Days

About The Longest Day

The Longest Day is the day with the most light — the summer solstice. On June 20, thousands of participants from across the world come together to fight the darkness of Alzheimer's through an activity of their choice. Together, they use their creativity and passion to raise funds and awareness for the care, support and research efforts of the Alzheimer’s Association.

Watch and Be Inspired

How to Participate

It's easy — choose an activity you like to do and turn it into a fundraiser to fight Alzheimer's! Get started in three easy steps:


Sign up and select the fundraising activity you'd like to do.


Set up your fundraising page and add details about your activity.

3Invite Others

Ask others to fundraise with you or simply donate to help you meet your goal.

Start fundraising early and you’ll make an even greater difference! The Longest Day staff and volunteers will be there every step of the way with tools, tips and coaching. Together, the strength of our light will outshine the darkness of Alzheimer's.