Why We Ride: More than 5 million Americans are living with Alzheimer's, and 16 million family members and friends are caring for them. That’s our employees, our customers and our community. The HEB commitment to excellence has made us one of the nation's largest independently owned food retailers. Yet our success hasn't changed our commitment to exceptional service, low prices, and friendly shopping.
We decided to support the Alzheimer's Association and ride because we refuse to stand idly by and watch this disease destroy the financial security and future hopes and dreams of the families that we serve. We ride to raise awareness and financial support to accelerate research toward treatment, prevention and, ultimately, a cure.
Alzheimer’s touches all of us, and it will take all of us to end it. Please ride with us to raise awareness and funds in the fight to end Alzheimer's.