About this Event
The first Subzero Heroes was held on a chilly morning in February 2010 when 25 brave souls jumped into a frozen lake and approximately 80 others watched (and laughed). Since then, the event has expanded dramatically. Subzero Heroes is one of our most popular fundraisers -- and because of the strong media interest, one of our most visible. Funds raised for Subzero Heroes helps support the Alzheimer's Association's goals of advancing research for the prevention, cure and treatment of Alzheimer's disease and providing support and assistance to the 5.4 million afflicted and their families.