Welcome to the Page

Why We Ride: More than 6 million Americans are living with Alzheimer's, and over 11 million family members and friends are caring for them.  That’s our employees, our customers and our community.

Trek believes that the bicycle is a simple solution to the world’s complex problems, and we’ve made it our mission to aid in the betterment of our planet through cycling.

We are driven by adventure, guided by our history, inspired by community, enchanted by the freedom of the open road and committed, always, to creating the world’s greatest bicycles.

We ride because we refuse to stand idly by and watch this disease destroy the financial security and future hopes and dreams of the families that we serve. We ride to raise awareness and financial support to accelerate research toward treatment, prevention and, ultimately, a cure. 

Alzheimer’s touches all of us, and it will take all of us to end it. Please ride with us to raise awareness and funds in the fight to end Alzheimer's.