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Our Ride

2021 Ride - Texas Sunday, October 10, 2021


2021 Ride - Texas

Pedal Away Alzheimer's

Why We Ride:  At Ready2Roll Cycling (Steve & Robbie Moskowitz and Marshall& Jan Cohen), we have been directly affected by Alzheimer’s and are fullyaware that many of our fellow riders have been too.  Over the years we have helped cyclists get inbetter shape, become excellent cycling advocates, and have raised awareness andmillions of dollars for Multiple Sclerosis (MS).  With our leadership, influence andexperience, our desire was to expand beyond MS and make a strong impact in thefight against Alzheimer’s. 


As the leaders of the Ready2Roll Cycling fully-supportedcycling training series, it is well established that we know how to organizebike rides. For over the past 25 years, we have been offering a fully-supported12-14 week training series to help riders prepare for the Bike MS and othercycling events with 1,700 enrolled riders last year alone.  Our exposure in the cycling community hasbeen significant and we thought that if we reached out to this communityoffering a new ride that benefits Alzheimer’s, the community wouldrespond.  And yes, they have, over thepast four years, the response has been overwhelming with 762 riders in 2017(two weeks after Hurricane Harvey), 1,202 in 2018 and an over 900 in 2019.  Then in 2020 we were a bit derailed due toCOVID-19 but still were able to make an impact against Alzheimer’s.  Best of all, we have already made asignificant impact with the Alzheimer’s Association as the event is nowestablished and well respected. 


When we began building out the concept for this event back in2017, we decided that we wanted to offer various routes that were on beautiful,quiet roads, with a few challenging hills and a welcoming community.  We also said that we wanted to host afun-filled post ride party with great sponsors. 


The Austin County Fairgrounds is an ideal location to hostthe start and finish given the expansive grounds for parking, the coveredpavilion for packet pickup and the post ride party, and the hospitality by the Fairgroundsmanagement team. Best of all we have cycling routes through Cat Spring and NewUlm that are about as good as it gets. 



With this event, we needed important sponsors that werecommitted to be part of the ride and could help deliver an exceptionalexperience for the participants. Proudly, we have secured extremely gracious and generous sponsors thatnot only believe in the cause against Alzheimer’s but see a great connection tobe an integral part of the cycling community. Specifically, we must take a moment to acknowledge our title sponsor Linscomb & Williams who has been the ideal partner for this event.  They are fully committed, providing financialsupport as well as with riders and volunteers, and are compassionate about thebattle to end Alzheimer’s.  As leaders inthe wealth management arena, they have seen firsthand how this horrible diseasecan impact a family and are truly supportive of the event and all it standsfor.   We can only request and hope that ourparticipants engage with our sponsors which will further deliver the value oftheir participation.


To put on the Linscomb & Williams  Pedal Away Alzheimer’s ride requires a large number ofvolunteers that are willing to give up their valuable time to support theride.  We never underestimate the valueof the volunteers and of course, the participants sincerely appreciate all thesupport.  Without amazing volunteers likewe have, the event simply cannot happen, so we are grateful for all theydo. 


For 2021, this event has taken a giant and exciting step forwardtoward the mission to make a direct impact against Alzheimer’s.  The ride will now align directly with theAlzheimer’s Association’s Ride to END ALZ cycling initiatives with 100% of thefunds donated going directly to crucial and timely Alzheimer’s research.   


So, we hope that you now have a better understanding aboutthe ride and how we got here.  Moreimportantly, we hope you will support us as a rider, volunteer, sponsor, donoror fundraiser and encourage others to join in too.  Thank you for your generous support in thefight against Alzheimer’s.


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