At Bankers Life, we witness firsthand the impact Alzheimer's disease has on our customers and their family members, many of whom act as caregivers. That's why in 2003 we established Bankers Life Forget Me Not Days®, our nationwide fundraising campaign to benefiting The Longest Day, the day the Alzheimer’s Association calls on everyone to fight Alzheimer’s disease.

Annually, we go into communities nationwide to collect donations for local Alzheimer's Association chapters and raise awareness of the disease. For every contribution, we distribute Forget-Me-Not flower seeds, asking they be planted in honor of the more than 5 million people living with Alzheimer's.

Donations advance the care, support, and research efforts of the Alzheimer’s Association.