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2021 Dancing Stars of Atlanta


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Joanne Truffelman was the Chairman and co-owner of TG Madison, a full-service Advertising Agency located in Atlanta, GA. for 29 years. Founded in 1986  . The agency represented some the nation’s most prestigious clients (national, regional and local).  The roster included clients such as Marriott, Troy University, Fiserv, GA Chapter Alzheimer’s Assoc., (American Cancers Society prior), Cobb Travel & Tourism, Georgia Pacific, Fiserv, etc. (TGM also did all the marketing pro-bono work for the Dian Fossey Gorilla Fund International, Adopt-a-Golden Atlanta, the Cobb Energy Performing Arts Centre and the Alzheimer’s Association).  

A born and  bred New Yorker, she started her career working for the most renowned figure in the advertising industry, Mary Wells, founder of Wells, Rich, Greene. She became the first female Vice President of a female owned ad agency as Production Services Director. 

Recruited to Atlanta to work for McDonald & Little, Atlanta’s creative hot shop of the 70’s/80’s.  There she was VP Creative Services Director and brought computer technology to Atlanta advertising.  Also ran the Design Studio which later stood on its own when the agency closed. 

In 1982, she was recruited to Coca-Cola USA as Manager of National Bottler Advertising, directed National Print for all brands through their ad agencies and supervised the in-house Graphic Services Dept. 

Joanne’s civic contributions include: serving in several capacities since 1991 for

 Zoo Atlanta’s Beastly Feast (Chaired and Co-chaired) and served on the Board of Trustees for 6 years.  Has been VP of the Board and held a seat for 21 years for the Dian Fossey Gorilla Fund International   She has been Board Chairman for the The GA Chapter Alzheimer’s Association and continues to on several committees (12 years) and  she is  the Vice President of the Cobb Energy Performing Arts Centre ArtsBridge Foundation Board.  She also held a board position for the Georgia Shakespeare Festival in the past. 

 For the past 11 years, Joanne has played a key role in the “Dancing Stars of Atlanta” event on behalf of the Alzheimer’s Association.  She danced the first year, Chaired the next and Co-Chaired the third year and has been had a pivotal role ever since. 

Joanne has been in Atlanta for more than 35 years and has mentored many of the young advertising professionals in the community through organizations such as the Atlanta Advertising Institute, Ad Club and Creative Club.

Her hobbies include) tennis, swimming, formerly skiing (prior to an accident in ’08), theatre and traveling.

She has a BA from City University of NY/Queens College



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