Our next chapter is here.
Making an impact is simple, flexible and starts with you!

We are thrilled to build on the success of The Longest Day® with a fresh name — Do What You Love to End ALZ™ — and new resources that empower our participants to thrive.

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Create your own fundraiser and outshine the darkness of Alzheimer's.

The Longest Day® is the day with the most light – the summer solstice. Join us to fight Alzheimer's through a fundraising activity of your choice on a day that works for you. The funds you raise advance the care, support and research efforts of the Alzheimer's Association^®.

Registration is closed for 2025 as we prepare for the 2026 season that will launch in September. Fundraising and recruitment for existing events can continue for 2025 through the end of October. Join us again in September to kick off the new season.

Hobbies

Your grandmother loved baking together – before Alzheimer's. You did it with her, now do it for her with a baking fundraiser in her honor.

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Sports

Emma spent Sundays golfing with her dad. When he could no longer play, she organized a community golf outing to raise funds in his honor.

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Games

Dinner and cards were a Sunday routine with your mom. But Alzheimer's changed that. Show you care with a card game fundraiser in her honor.

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Parties and Events

Friends and family rallied around Missy and her dad in honor of her mom by organizing a neighborhood BBQ.

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Exercise

Jim and Sarah grew up exploring trails on weekends with their dad. Choosing hiking as their fundraising activity was the perfect way to honor their father.

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Arts

Friday was dance night with your wife. Alzheimer's stole her dance moves, but not the love you share. Create a dance fundraiser in her honor.

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Fundraising only

Birthdays meant even more this year, because Claire's dad was living with Alzheimer's. She asked for donations in lieu of gifts to honor him.

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Step 1
Turn Your Passion Into Purpose
Our participants bake cupcakes, perform music and play sports for The Longest Day -- on the day that works for them. Get inspired...

Step 2
Create Your Fundraising Page
Setting up your fundraising page is quick and easy. Once your page is created, you will have all of the tools to make your fundraiser a success.

Step 3
Spread the Word
Let people know that the fight to end Alzheimer's is important to you. Share your fundraiser online with friends, family, neighbors and coworkers. Your supporters are out there — you just have to ask!

There is no doubt The Longest Day holds a special place in our hearts. The transition to Do What You Love to End ALZ provides us with the opportunity to grow our impact and engage communities year round.

The new name captures what makes the event so powerful — its flexibility, personalization and the emotional connection that draws people to their passion. It’s simple, clear and easy to share, all while staying true to the spirit of the original event.

We are excited for you to be part of our next chapter as we continue to work toward a future without Alzheimer's and all other dementia.

And now it’s easier than ever to participate:

1. Choose your passion.

Hiking, golfing, gaming, crafting, play pickleball or bridge, host a cookout or purple party — no matter what your passion is, you can make it a fundraiser to end Alzheimer’s and all other dementia.

2. Add the power of your community — and our expertise.

Do What You Love to End ALZ gives you the flexibility to host your own fundraiser doing something you love on your own time. You’ll receive a welcome kit with helpful tools and resources to get started.

3. Get started.

Alzheimer’s affects every community. That’s why creating a future without Alzheimer’s is a cause that requires all of us to let our love shine, every day.

Visit alz.org/dowhatyoulove to select an activity, pick a date and fundraise for a future without Alzheimer’s.

Start Your Fundraiser

The Longest Day website is no longer accepting new registrations that create events. All new fundraising events should be registered at alz.org/dowhatyoulove. Existing events on The Longest Day website have until October 31 to complete their recruitment and fundraising.

You are making an impact!

Thanks to your support

Every dollar you raise benefits those affected by Alzheimer's disease in your community.

Currently investing more than $430 million in over 1,110 active best-of-field research projects spanning 6 continents in:

Countries

Brings the global research community together to tackle common challenges, such as the first new diagnostic guidelines for Alzheimer's in:

Years

Care and support to all those facing Alzheimer's. A free nationwide helpline offering information and referrals.

24/7

Helpline

EVERY DOLLAR MAKES A DIFFERENCE

The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Research Care and Support Advocacy

"I joined an Alzheimer’s Association caregiver support group to learn how to support my wife, Nancy. The experience was transformative."
Don D.

"My hopes for the future are additional effective treatments and ultimately a cure. Thanks to the research efforts of the Alzheimer's Association, we’re getting there."
Jennifer V.

"The Alzheimer's Association creates platforms for change and advocacy to build a future without Alzheimer’s. Their advocacy efforts help strengthen the community and create awareness early on."
Michelle T.