Obama $100 Million Plan to Map Brain Starting in 2014

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President Barack Obama announced a campaign that could lead to new treatments for some of the least understood brain disorders, benefiting efforts by Pfizer Inc., Roche Holding AG and Eli Lilly & Co.

The so-called BRAIN Initiative, will spend $100 million beginning in 2014 to map the complex interactions between brain cells and neurological circuits. The goal is to find treatments for some of the most common brain disorders, led by Alzheimer’s, epilepsy and brain injuries, Obama said today in the East Room of the White House.