HSNi Cares supports the Alzheimer’s Association with the Rita Hayworth Collection and campaign

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April 29, 2015
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HSNi Cares supports the Alzheimer’s Association with the Rita Hayworth Collection and campaign
From May 1-10, HSN Cares will donate 10 percent of the purchase price from all items in the HSN Cares Rita Hayworth Jewelry Collection, inspired by Hayworth’s favorite jewelry, to the Alzheimer’s Association. Shoppers will be invited to give at checkout; they’ll receive $10 in HSN Ka$h for contributions of $10 or more and can donate tickets in the HSN arcade to unlock an additional $2,500 to benefit the Association. Customers of HSNi brands Ballard Designs and TravelSmith may also donate at checkout, from April 23 to May 25 and April 23 to May 16, respectively. On May 8, from 7-9 p.m. EST, Maria Carrillo, the Association’s chief science officer, will join HSN to guest host the program featuring the Rita Hayworth Collection and to share facts about Alzheimer’s disease.

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You may be able to influence some Alzheimer's disease risk factors
Scientists have identified factors that increase the risk of Alzheimer’s disease. The most important risk factors — age, family history and heredity — can't be changed, but emerging evidence suggests there may be other factors we can influence.
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Seth Rogen uses comedy to raise awareness of Alzheimer's
Actor and Alzheimer's advocate Seth Rogen continues to raise awareness of Alzheimer's disease through Hilarity for Charity (HFC) benefiting the Alzheimer's Association, a movement to mobilize young people to fight the disease. Since 2012, HFC has raised almost $2.5 million through its annual variety show, collegiate fundraising program HFC U and other important initiatives. In direct response, HFC has funded a variety of programs, including a Google Hangout Support Group for caregivers under 40 and a grant program for Alzheimer's and dementia caregivers through a partnership with Home Instead Senior Care. Currently, Rogen is working on a documentary showing the devastating reality of Alzheimer's.
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